My Royal Court

13 September 2011


These two I heard on radio ads.  Those of you thinking of advertising as a future career, do me a favor please and don't make these mistakes.  Careful attention to detail could have prevented this.

A weight loss company posed this question as its opening line:  Are you a man or a woman who needs to lose 20 pounds or more?  Who else does this company think is listening to the radio?  Bears?  Tigers?  Space Aliens?

An ad for a local hospital ran this one, again as an opening line:  Pregnant moms expecting a bundle of joy...  Repetition in an ad does not a good ad make (neither does this comment I added, so you should get my point!)

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