My Royal Court

Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts

31 July 2012

Are you there Midol? It is I, a ... female

Hey! Makers of Midol.  Listen to my incessant buzz.

Why must the oval-shaped ocean-blue pill be housed in a square piece of foil and paper that takes more than one millisecond to open?  Do you not understand that time is precious when ladies need their fix? 

Why must you create the tiniest of triangles to peel back not once, not twice, not even thrice, to get at what we search for?  Do you not understand that time is precious when ladies need their fix?

Why must we then be forced to dig a tiny corner of fingernail into a silver covering?  No fingernail at the ready?  Then what?  A sharp instrument?   Do you not understand that time is precious when ladies need their fix?

Take heed.  Bring back the bottle since with a simple cap twist and bottle shake, many a woman will be elated.

13 September 2011

Seriously?!

These two I heard on radio ads.  Those of you thinking of advertising as a future career, do me a favor please and don't make these mistakes.  Careful attention to detail could have prevented this.

A weight loss company posed this question as its opening line:  Are you a man or a woman who needs to lose 20 pounds or more?  Who else does this company think is listening to the radio?  Bears?  Tigers?  Space Aliens?

An ad for a local hospital ran this one, again as an opening line:  Pregnant moms expecting a bundle of joy...  Repetition in an ad does not a good ad make (neither does this comment I added, so you should get my point!)
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